Kenan Crnkić Academy
Buy once, and the rest happens by itself: the parcel is announced, the content unlocks and the invoice arrives, with no one retyping anything.
A web shop, online courses and a mobile app for an author and speaker, built so that what happens after a purchase takes care of itself: books go out through BH Post, digital content unlocks on payment, and documents issue themselves.
What we delivered
- The complete platform, end to end
- Web shop, online courses and a mobile app on one account
- Card payments, BH Post Express and automatic documents built in
- A follow-up redesign of the client's existing websites
Scope
Built for
- Customers buying books, courses and seminars
- Students of the online courses and the Leadership Academy
- Staff processing orders
- Companies paying by bank transfer
For the customer
Simple from the first tap to the delivered book.
Customers come for a book, a course or a seminar. They should not have to think about anything else.
- One account – the same purchases and progress on the web and in the app.
- Free to start – podcasts, videos and tools open without an account.
- Their choice of payment – by card, or cash on delivery for physical goods, with no account needed.
- Always informed – every order shows exactly where it is.
- Read and learn in the app – books and courses open right there, and carry on where they stopped.
Physical books
One click for the team. The rest goes by itself.
An order for a printed book moves through clear stages, and the customer can follow each of them.
What the team does
Packs the book and marks the order as ready.
What the system does
- Announces ready orders to BH Post Express in one group, at the times the team sets
- Sends the customer's details and the parcel's weight with no retyping
- Returns the address labels as one file to print
- Follows the parcel, and closes a cash-on-delivery order once it is delivered
Order tracking
Printed book, sample order
- Order createdThe order has been received.
- Payment confirmedThe card transaction went through.
- Being preparedThe order is being packed.
- Ready to shipPacked, with the BH Post announcement next.
- Out for deliveryBH Post has the parcel.
- DeliveredThe parcel has arrived.
Digital content
Paid by card. Unlocked at that moment.
No one has to approve anything or send access by hand. As soon as the payment provider confirms the money, the content opens on the web and in the mobile app.
- Digital booksRead in the app and on the web
- Video coursesOpen in the account straight away
- SeminarsRegistered with the purchase
- ProgrammesEnrolled with the purchase
Card details never pass through the platform, and access does not depend on the customer's browser staying open.
Courses and seminars
Everything sold the same way, and delivered the same way.
Video courses, recorded seminars and live events all go through one shop and one checkout, so the customer learns one way of buying and the team runs one process.
- Video courses organised into modules and lessons
- Progress kept for each lesson
- Seminars and events with their date, place and price
The featured programme
A Leadership Academy with a home of its own.
The six-month programme is the platform's flagship, with its own page that explains and sells it.
- 6 masterclass lectures and 6 Q&A sessions
- Practical tools and working materials
- A certificate issued when every lecture is finished
- Companies can pay by bank transfer, with a proforma invoice
Invoices and documents
The paperwork writes itself.
The client does not have to prepare documents by hand. Each is created at the right moment and reaches the customer on its own.
- An invoice for every payment, with its own numbering by year, sent with the order email
- A proforma invoice as soon as a company orders by bank transfer
- For cash on delivery, the invoice follows when the parcel is delivered
- Documents can be downloaded again from the order at any time
What came next
A job done well brought the next one.
After the platform, the client asked us to redesign their existing websites so that everything carries the same look as the app. The first is drcrnkic.org, the author's own website.
- A new design in the same dark, editorial style as the platform
- The existing content moved across and reworked, page by page
- Books, lectures, seminars, the Academy and testimonials, each with its own page
- Built to work just as well on a phone
01 Business context
Kenan Crnkić Academy sells printed books, digital books, video courses, seminars and a six-month programme from one platform, on the web and in a mobile app.
Each of those is delivered differently: a printed book needs a parcel, a digital one needs access, a seminar needs a registration. Handled by hand, that means someone checking every payment and sending every item.
Here all of it starts from one event: the order being paid. From that moment the platform does what that product needs, so the shop runs without a person standing between the payment and the delivery.
02 The challenge
Selling many kinds of products is easy. Delivering each of them without manual work is the hard part.
- 01 Printed and digital products sold side by side
- 02 Access that has to open only when the money is really confirmed
- 03 Parcels whose details would otherwise be retyped for the courier
- 04 Invoices and proforma invoices that would otherwise be prepared by hand
03 The solution
One order, one payment event, and each product knows what has to happen next.
A printed book moves to packing, and from there to BH Post Express.
Digital books, courses, seminars and programmes open as soon as the payment is confirmed.
Invoices and proforma invoices are created and sent at the right moment.
04 Key capabilities
What it makes possible.
- 01
A shop for every kind of product
Printed books, digital books, courses, seminars and bundles in one catalogue and one checkout.
- 02
Access that opens by itself
Paid digital content unlocks on the web and in the app, with no approval step.
- 03
Delivery through BH Post
Ready orders are announced in one group, labels print as one file, and delivery status comes back on its own.
- 04
Order tracking for customers
Each order shows its stages, from payment through packing to delivery, and carries a tracking link.
- 05
Automatic documents
Invoices and proforma invoices are created when they are needed and reach the customer by email.
- 06
Web and mobile as one
One account across the web and the app, with books, courses and progress in both.
05 Business value
What changes for the business.
- A purchase turns into a delivery without anyone stepping in.
- The team packs books instead of sending access, retyping addresses and preparing documents.
- Customers always know where their order is.
One shop, many kinds of products, and every purchase delivered by itself.
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